Many things will shift for raiser and their buyers in the years to fall . The Royal FloraHolland Members ’ Council discusses and think along about the future of ordering , payment and livery .
This happened during the two - twenty-four hour period academic term of the Members ' Council on 2 and 3 September . raiser and management meet each other in a relaxed atmosphere during the two - day session . On this social occasion they count forwards and interchange concerns and challenges for Royal FloraHolland . Also the positive points were discussed .
During workshop , the penis of the Members ' Council also explored opportunity and challenges in the area of ordering , requital and delivery . This provided many insights into what the scheme will bring . As all transactions will shortly be plow digitally , newfangled , efficient and sustainable opportunities will go up to bring supplying and demand together . This will offer newfangled chance for growers and emptor , but not without changes on many fronts .
Marcel van Tol , Chairman of the Members ' Council : " It ’s skillful that we as the Members ' Council get involve at an early stage and conceive along about these crucial alteration . These changes will have an impact on the future tense of our party " .
The challenge is speed , the route is clearThe main concern extract by the members of the Members ' Council is the speed with which Royal FloraHolland can realise its strategy . The strategic course is clear . There is no doubt that a capital mint want to be done and there is a great need for change . After all , the market does not expect , in contrast . Corona has accelerated exist trends in the sphere , such as digitisation , consolidation and increased differences between growers . That is why it is super crucial , as a cooperative of members , to maintain a warm military position as growers in the floriculture mountain range .
add value and supportDelivering real add note value for members and their client is also seen as a challenge . How do we make the services as attractive as possible for growers and emptor ? The grown challenge is to retain a across-the-board base of support among member while keeping the upper of change luxuriously . The Members ' Council asked for tending to be given to the increased onus on smaller agriculturist and stress the importance of engaging member in the change .
On a cocksure noteThe positive detail identified by the member of the Members ' Council were the clear strategic instruction ready out for Royal FloraHolland , the agency in which Royal FloraHolland act during the crisis , and the improvements in day - to - Clarence Day service pitch .
" Even in five or ten old age ' time , we still want to be able to get the best monetary value on the market at the right-hand price . This will only be potential if the auction remains attractive to as many growers and their vendee as possible " .
Source : Royal FloraHolland
