The name that changed the intellectual nourishment memory diligence is now storm to make changes itself .
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Tupperware is synonymous with takeout container . When you say , " Do you have a Tupperware ? " you do n’t necessarily mean a brand - name Tupperware but rather any vas that allows you totravel with your intellectual nourishment .
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That ’s how impactful the company has been in the humans of storehouse and organization . And yet , despite its history , Tupperware has filed for bankruptcy . The Florida - based consumer commodity company said it would continue operating , so you ’re probably going to continue to see the brand on the ledge — a tactic Tupperware say is intended " to protect its iconic brand . "
" Whether you are a dedicated member of our Tupperware team , sell , cook with , or simply love our Tupperware product , you are a part of our Tupperware family , " Laurie Ann Goldman , the President and Chief Executive Officer of Tupperware , said in a closet loss . “We plan to uphold serving our valued client with the high - quality product they love and trust throughout this process . "
Tupperware ’s fortunate days peak in the mid to tardy twentieth century . The containers were a store staple , and women threw Tupperware company out of their kitchens as a way to achieve fiscal independency . But with social shifts , we ’ve also changed the fashion we ingest , with many buyers preferring moresustainable materials over plastic .
Credit:Graphic House / Getty Images
Graphic House / Getty Images
Luckily for Tupperware rooter , just because the fellowship file for failure does n’t mean the end is here . After all , General Motors , Marvel Entertainment , Delta Airlines , MGM Studios , Six Flags , and more have allfiled for bankruptcybut finally ricochet back . And it seems the nostalgia could crop in the company ’s favour .
" I still have a gross ton of Tupperware from the early ' 90s . Still hold up real courteous , " a Reddit drug user wrote in the screw thread r / Nostalgia , to which another replied : " That ’s why they ’re going under . They made a product of such timbre it did n’t require to be exchange ! "
What is Tupperware planning to do now?
In the face of a potential downfall , Tupperware is iron forwards . It nominate a unexampled management squad this twelvemonth , implemented a modern plan , and is essay to rebuild the business .
" Over the last several years , the society ’s financial position has been severely impacted by the challenging macroeconomic surround , " Goldman said . " As a outcome , we explored numerous strategical options and determined this is the best path forward . This process is intend to provide us with substantive flexibility as we engage strategical alternatives to support our transmutation into a digital - first , technology - led company better positioned to serve our stakeholder . "
It ’s indecipherable what the future holds for Tupperware , but the influence it ’s had in kitchens everywhere is undeniable .
