" The only thing that is unceasing in the blossom manufacture is modification , so you well change and reinvent and try new matter . " With this in head , Ecuadorian rose farm Dream Farms introduced their " Scentsation Rose bouquet " . These are environmentally friendly redolence that can include scent . " Our goal is to make the final consumer experience an unbelievable week of emotions with our flowers , " says Juan Carlos Ponce , General Manager at the farm .
How did it all start?Together with his wife Adriana Espinosa and his brothers in law , Ponce established Dreams Farms in 2010 . In the urban center of Tabacundo , they produce more than 40 change of rose on 7.5 ha at an altitude of 2,840 beat above sea level . Since the very beginning , the troupe is committed to taking fear of the surroundings , their prole , and their community . " As soon as we get our Rainforest Alliance Certification , we decided to search more in what we can do regarding proffer more environmentally friendly products . So , about a year ago , we set forth to look into alternate and innovative options of manufacture and packaging , and we came up with this unexampled approximation of bouquets . "
Scentsation Rose BouquetsAll bouquets in this young rail line consist of roses and tropical makeweight . It is a different look , a different access , a fresh idea . allot to Ponce , this concept enables them to make unique bouquets . " Our customers can choose the color of the pink wine . We apply sustainable flowers and incorporate alien foliage and scent to our fragrancy , induce them unequalled and different on every ordering . "
However , not every character of tropical leaf work . " A lot of tests have been done to find out which tropic fillers will defy the cold Sir Ernst Boris Chain the rose fragrance need . Not all tropical foliage can handle the cold chain as some get burn . "
Creating a scented bunch was another challenge . " We trialed with fragrant roses first , but as they unremarkably have a shorter vase life , we decide to seem for another solution . Now we use a odorous raw oil that does not affect the vase life . We spray it on the bunch .
These bouquet admit a ornamental jute sleeve , a biodegradable veg - free-base clear sleeve , and blossom food . " The skillful thing about the jute sleeve is that it gives the nosegay an eco - friendly flavor . Also , the end - consumer can utilize it as part of the decoration folding it down to cover the vase with it . "
Eco - favorable move in the USThe US is Dream Farms ' master market , which they supply for several class now . But how is the demand for more environmentally friendly option in this country ? " The requirement for these alternatives is not as firm as in Europe . I think there are more and more citizenry and supermarket chains in the US , like Whole Foods , Albertsons , Safeway , and so on , that are getting into it . Last October , at the PMA Fresh Summit in Anaheim ( CA ) , in which we participated for the first time , we got cocksure responses . Even though it is not so popular right now , customer see a destiny of time to come for it . In round , this has opened threshold for us . "
Entering EuropeCurrently , the " Scentsation Rose Bouquets " are being shipped to the US only ; however , Ponce look opportunities to get a beachhead in the EU market with these bouquets as well . " For the IFTF show in Vijfhuizen , we provide a Dutch consequence company with these bouquets , and they received quite some prescribed reactions . "
For more informationDream FarmsJuan Carlos Ponce , General ManagerEmail:[email protected]www.dreamfarmscorp.com
© FloralDaily.com/Elita Vellekoop
