" It is an integrated construct that creates value at every stage , from grower , retail merchant to end user " , says Christian Nissen of Queen Genetics Canada and Queen Genetics USA when talking about the Queen ® 3 - large number . This ready - to - deal retail answer for succulents was launch about a yr ago by Queen ® Tarim and together with Queen in Denmark , this concept has take root in Europe and Euroasia and has recently been unveiled and made usable to the North American cultivator during the Canadian Greenhouse Conference ( CGC ) . The construct is a 3 pack , consisting of three succulents , three concrete pots - available in six colour and specifically shaped for a hoopla - tray product - , and the box for display .
Christian Nissen at the Canadian Greenhouse Conference presenting the Queen 3 - ring .
Queen Genetics Canada and USA"It all bug out in Denmark , where the Queen varieties are developed . Here , they also grow and sell finished product in Europe . Many of the cuttings that are import by us in North America are produced by Queen Türkiye . This society also grows and sell finished plant into Euroasia and Continental Europe . Unlike other business unit in the corporation , we do not grow or betray finished products , we import and distribute the cut across North America . So we operate as agent , importing and propagate cuttings . However , we only deal out with Queen Genetics and that is what makes us suffer out . And one of our key suppliers is Queen Türkiye . "
An integrated conceptAbout a year ago , Queen Türkiye launched this concept . " As they also arise ruined product , they are perpetually look into sale concepts and discovered and know the benefits of the Queen 3 - pack . " in brief after , also Queen Genetics in Denmark start using this concept . They , as raiser , but also their retailers , were very proud of with this concept , which makes growing , throng and selling succulents more efficient . And before officially launching the concept in North America it has been trialed with prime raiser in Ontario . Due to the confirming feedback , it was decided to continue .
Benefits for the growerSo what are the benefits for the cultivator ? According to Nissen , there are many delivery on sentence and money . " First of all , unlike the distinctive round pots , these specialized green goddess are design to check seamlessly from a designate hype tray , allow growers to complete a growth cycle in almost half the prison term it would take using received 2 - column inch pots . Under optimal clime conditions , succulents grown in these custom sight can age in as short as 5 - 6 weeks , compared to the common 12 weeks required by traditional method acting , potentially halfening the need for light and heat . On top of that , this production approach minimizes time and toll by requiring less growing medium , and since there ’s no penury for separate grow pots , agriculturalist economize further on materials . Another major advantage lies in space efficiency : the compact plan allows for a importantly greater routine of plant per square meter , maximizing yield and profitableness without requiring extra space . And last but not least , the grower only has to sell with one provider . We can even supply the rooting trays . "
So , how does it bring ? " When the grower receive the Queen cuttings , they graft it in the root tray and then , after 8 - 10 weeks or even less in certain climate conditions , they can transplant them into the concrete pots that are already placed in the showing box consisting of 10 3 - packs . So everything that is needed , is taking of the eyelid of the already assembled box , transplanting the plugs into the concrete pot and the product is quick to be transport . The mathematical product comes fully foregather with 104 boxful on a palette and with a total of 1040 3 - packs on an Europellet . "
Simplifying retail operationsSo what are the benefits for the retailer ? " One significant challenge in retail is ensure that staff are fit out to do the plants properly . pouf address this by designing products that are easy to betray and handle . retailer can simply remove the palpebra from the transportation loge , making it scuffle - free for both staff and customers . "
Customization is a critical look of Queen ’s offering . " retailer have the opportunity to develop their own private recording label line , make products that resonate with their specific customer al-Qa’ida . Recent trials with select customers in Ontario revealed prognosticate feedback , indicating a substantial interest in these customizable resolution . "
Ceramics and logisticsIt is the first time that Queen Genetics Canada and Queen Genetics USA are also offer ceramics . " Shipping from Izmir , Turkey , to major North American city like Toronto and Los Angeles is quite a long distance and therefore has its challenges . However , we have ensure that our publicity is long-wearing enough to resist this long journey while preserve ware integrity . Feedback from initial shipments ensures that our throne are well - received upon reaching at its destination .
Looking ahead : High hopes for successNissen is optimistic about the potential of the construct . “This gamy - book product drive to boost sales in a market that has have stagnation , offering a fresh alternative that addresses both consumer demand and useable efficiency . And the focus on affordability and customization relieve oneself it approachable for many . "
For more information : Christian NissenQueen ® GeneticsQueen Genetics Canada Inc. Queen Genetics USA inc . Email:[email protected]www.queengenetics.dk
© FloralDaily.com/Elita Vellekoop
