Less than a year after its innovation , the Dianthus Picture Perfect ® from HilverdaFlorist has already been cultivated in over 30 land , spanning divers climates . launch in May 2024 , this alone Dianthus variety is now grown in regions such as Australia , Japan , South America , Canada , and Europe . Its standout feature article include uniformness , other flowering , and durability . The first Dianthus from Portugal became uncommitted in early March , and this calendar week saw the entry of the first specimens from the Netherlands in specially branded pots . " The initial plants in the construct pot from the Netherlands are presently at Boers Tuinbouw , Jan van der Knaap , and Rodon Rolff , " take down Robin van der Meer , Area Sales Manager for the Netherlands at HilverdaFlorist . " We ’ve already engaged in several discussions with major retail parties and retailer , and I anticipate this will significantly further sake for next year . We look to see increased numbers and a variety of pot size add . "
Stand - aloneThe Dianthus Picture Perfect brag magenta flowers with dark blood-red emphasis , resulting from a breeding cognitive operation that combined two full-bodied serial , attain it a unique stand - alone multifariousness . Cheryl Zethof , Marketing Coordinator at HilverdaFlorist , explain , " The Dianthus Picture Perfect series merges the best qualities of the Beauties ® series and the Sunflor ® series . While the Beauties serial is renowned for its garden strength and the Sunflor for its compact growth , Picture Perfect offers the best of both : a springy garden plant that is also ideal for pot cultivation . "
One of the major advantages of the Picture Perfect series is its singular durability . " The flush maintain their vivacious vividness for an extended period and show minimum discoloration , significantly enhancing their ledge living . " to boot , it flower more abundantly and for a longer duration compare to like kind , while requiring very picayune upkeep — a significant benefit for both consumers and garden centers . what is more , this perennial Dianthus is perfect for early market introduction and can endure temperature as low as -5 ° coulomb .
presently , they are primarily grow in 10.5 cm weed , but in Norway , the plant has already been successfully tested in larger pots of 21 - 23 cm . " This again picture the diverse lotion opening . "
The conceptSince last May , the concept has been featured in the catalog and was officially launched during the FlowerTrials 2024 in June . This note a substantial milepost for HilverdaFlorist , as it is the first retail construct they have introduced . " Being a stand - alone variety , it is ideally suited for a retail concept , " say Cheryl Zethof . " We recognise the farm importance of this access , which is why we ’ve implement it on a large scale . We also have an in - house expert who can develop various POS cloth specifically tailor-make to the concept . "
Why the name Picture Perfect ? " Because it is the most photogenic Dianthus , rick every abode and garden into a Picture Perfect mise en scene , " laughs Zethof . In keeping with this construct , they aim to attract a younger consultation by integrate elements like polaroid photos in their stigmatization . Additionally , they have launched a website and social media channels to connect directly with this demographic .
Next year in the USThe concept has now been roll out in many area and is scheduled to be uncommitted in the US market place next year . " This will befall with a complete concept around it , so the unattackable branding and marketing approach is continued worldwide . "
For more entropy : Cheryl ZethofHilverdaFlorist[email protected]www.hilverdaflorist.com
© FloralDaily.com/Elita Vellekoop
