Breeder of ornamental crop Royal Van Zanten , and plant inquiry company KeyGene have agreed upon a multiyear partnership in inquiry and development . The partnership will enable Royal Van Zanten , a lead fellowship in pot plant , cut flowers and flower bulbs , to accelerate the development of market focused varieties in its ornamental crop and beef up its team of passionate breeders and scientist . Thanks to the unexampled quislingism , KeyGene , which originate and applies innovative technologies for crop melioration , can significantly widen the function of its proprietary engineering in cosmetic crops .
Visible innovationIn decorative crop , the power and wallop of innovation is clearly perceived throughout the chain : from consumer to cultivator . That generates a very dynamic environment , in which fleetly and powerfully reaction to compliments and requirements of the grocery store is key to success .
In that market place , Royal Van Zanten has been a brandish innovative job in the international cosmetic gardening industry since 1862 , and will celebrate this class it ’s 160 twelvemonth anniversary . The foundation capability combined with the love of the personnel in The Netherlands , Colombia , New Zealand , Uganda , and South Africa , and the coaction partners in the supplying chain , turn on the company to render a wide chain of slashed flower , passel industrial plant and bloom bulbs .
Incorporating modern technologiesInnovative technologies for plant nurture developed at KeyGene will boost Royal Van Zanten ’s gentility of ornamental crop , which will allow for strengthening the company ’s market position for many class .
‘ Now is the meter to actively comprise innovative technology from factor discovery and trait development to get on molecular facts of life in the force field of decorative nurture . It will strengthen our market spatial relation for the come decades ’ says Joost Kos , Head Breeding & Development at Royal Van Zanten .
‘ The foundation KeyGene developed , and the continuous investment in next generation applied science , will boost our product development . KeyGene ’s try track disc over more than thirty old age and KeyGene ’s experts working in various subject field with and for partners , can now also bring leaps in breeding ornamental crops at Royal Van Zanten ’ . ‘ For KeyGene , Royal Van Zanten is a great new mate in applying and further optimize our technologies for breeding of ornamental crops . ’ says Arjen van Tunen , CEO of KeyGene .
‘ Royal Van Zanten ’s passionate way of working and strong mart position , and its wide range of crops in plenty plants , cut flowers and bloom medulla oblongata , mean a substantial broadening of the manipulation of the initiation we train . We are look forward to , together with the ambitious breeder and scientists of Royal Van Zanten , bring impingement to the ontogeny of a all-encompassing range and long row of successful miscellanea and trait in ornamental crop .
