Planta is a Swedish loose - to - use plant guardianship app , project to aid the green - fingered keep their solicitation of house and garden plants at optimal health . The app gives novice and seasoned works owner a basket full of digital puppet necessary to ensure their plants thrive year - round .
These include a industrial plant identifier ( user submitting in - app a picture of an unnamed plant life and receiving instant analysis , compare by some to ‘ a Shazam for flora ’ ) , chic tearing agenda tailored to each industrial plant , and each user ’s needs , recommendations for light strength ( using the in - app light meter ) , step - by - footstep template on repotting and preparing plants for the different season , and a chatbot to help user obtain counsel on issues their plant are experiencing .
Planta was founded in Sweden in 2017 by Tove Westlund and Martin Wählby . After realizing that they had numerous unknown ailing plants in their homes and offices , they were surprised to discover that there were no apps usable to provide horticultural advice . Spotting a niche in the market , Planta was develop and launch in 2018 .
Between 2020 and 2021 , Planta has launch in more than 45 new countries on both iOS and Android , include India , Singapore , Japan , and South Korea , and is offered in 10 language . to boot , downloads have more than tripled since the pandemic started in 2020 , from 1 million to over 3.3 million , and keep up over 62,000 5 - sensation evaluation across iOS and Android app stores . Today , Planta has over 16 million plant registered on the app , and is able to identify 90 % of all known indoor and outside works specie .
A 2021 study by gardening brand Miracle - Gro , found that the average adult in the UK spends more than £ 300 a twelvemonth on houseplants , with Gen Z seen as the biggest star sign plant advocate . The 18 - 24 - class - sure-enough Gen Z’ers have , on fair , 10 unlike works in their home . Since the pandemic , Planta has seen its demographic variety in line with the finding of this sketch , and also see an influx in users base in urban surroundings . This can partly be attribute to the benefits nature has on mood and genial health : a 2018studyby the Royal College of Physicians confirming the long - take opinion that observing plant , nature , and even natural scene can benefit an mortal ’s overall mental eudaimonia .
Features and integrationsAnyone can download Planta from the Apple App Store or Google Play Store for free . The free variation of Planta offers users access to some of the app ’s key features , include the ability to sum their houseplant to the app , check out the personalize care selective information , and get to the smart pee schedule . For users keen to take flora possession to the next level , Planta offer a paid subscription , which is available for : 1 month ( £ 5.99 ) ; 3 months ( £ 13.50 ) ; 1 year ( £ 27.00 ) .
For more info : Plantawww.getplanta.com
