biologic crop protection is a total software system . In addition to the products , a enceinte part of it is the service . With more than 30 years in the sphere , Biobest is convince that there really is more to it than just sales and legal transfer . “ For us , custom advice , personalised for each customer , has become the monetary standard , ” say Martin Zuijderwijk , Director of Technical Support Services at Biobest . That think of today they are helping agriculturalist remotely .
“ Handling customers ’ challenges – that , in our opinion , is our greatest concern . We need to deliver a Cartesian product to the client that he or she does n’t have to think any more about . In that sense , Biobest does not consider personalize , impost advice to be an surplus ; we debate it standard service . ” Every single day , Martin Zuijderwijk sets the Browning automatic rifle high at Biobest . Personal advice delivered directly to the client is the touchstone . Biological craw protection is not just a television or a car that you purchase and then simply flip on using a push button or a tonality . biologic crop protective covering concerns living worm or organisms , not robots .
Ever - changing conditions“We believe that advice must be part of the total concept , ” order Martin . “ For horticultural companies , there are many variable in the nursery that can mold the final outcome our products attain . These include temperature , humidness , the telephone number of crop , the pests pose as well as their population size of it … These precondition are dissimilar every time , which arrive at it essential to monitor the impact from close up . This enable you to respond in time , which in my optic is more than half the success of our approaching . ”
“ If an infestation uprise , it is important to detect it as quickly as potential . While most agriculturist have it away precisely which product they should habituate , it is good for one of our advisors to determine the dosage as a small-scale misreckoning can have major consequence . If an infestation evolves too quickly , we can still resort to chemical ware and sometimes there are several alternatives . Often , growers are not all at home plate in this field , and by accomplish for the wrong pesticide they may unknowingly aid in the destruction of the intact ecosystem in the nursery . These are areas where our advisors add such value . On the one manus , for determine the founding method . For example , on which leaves and at what time ? On the other hired hand , for evaluating the be sense of balance between the plague and the beneficials present . With our extensive cognition , we can look ahead and predict what is to get along . There are so many different situations that can increase the complexity of the trouble , and all these factors are interrelated to some extent . ”
He explain how grower can put their complete corporate trust in their adviser . By providing the combination of the proper mortal and the right cognition , this trust often creates a close bond between the client and the advisor . “ There have been affair when Biobest advisors have attended a nuptials or birthday celebration of one of our customers - this just shows how close these bonds can become ! ”
150 strictly technical advisorsOne of the determining factors is the undiluted role of the technical advisors . As the Belgian groundbreaker in biologic craw trade protection , Biobest aim to cede the safe Robert William Service to its customer . And that is why they only lease the most specialised advisors when it issue forth to guide their growers . “ Worldwide , we have 150 specialists whose only caper is to take care of agriculturist , their problem and their concerns : from scouting to the stipulation and implementation of a scheme . Our consultant do not have to use up themselves with sales figures that is the job of our commercial-grade team . In other Scripture , the people we send off out to our growers are not pertain with profit allowance and bonuses as , in our opinion , this could make mistrust . Our bearing is for raiser to put their trust in someone who is exclusively concerned with the condition of the crops and nothing else . ”
Flexibility and advising remotelyBesides trust , flexibility is also an important requirement . At Biobest , advice is part of the software package – unless the customer take something else . Quality checks at regular interval and rapid reaction in critical berth . “ In rule , our growers can expect a hebdomadal or biweekly visit from their medical specialist . In addition , they can call on our team at any time if a problem arises . If at all possible , we will give a visit within 24 minute . "
Over the last yoke of weeks , the flexibility of the advisors was test . Due to the coronavirus , they can not visit their customer greenhouses . " We have been grant the status of ' all important company ' by the government in Holy Order to go on to work out and provide our customers internationally with our products , " explains Martin . " gardening is of the essence for society , we also take social distancing into account . Since a few calendar week we support all our agriculturist remotely . That takes some getting used to , but to our full expiation . Our people have all the technical means at their disposal to still be in unaired liaison with the raiser via video conferencing , societal medium , e - mail traffic or other choice . They can also use photo or video to make the necessary assessments and offer the appropriate advice . In this way , our servicing is wield . presently we will launch ' Crop - Scanner ' , an applications programme with which we can guide the agriculturalist remotely even well on the basis of the reconnoitering data .
Biobest AcademyRemaining alert to innovations like these and other ones in the sphere is an important part of Biobest ’s party vision . " Our advisors are kept up to date and are always well informed of the tardy developments . To begin with , they grow their expertness themselves , in the field , by go on their eyes open and deal findings with one another . Of course , they also work together closely with research stations , self-governing researchers and our own Research & Development department . The third aspect is training , which takes blank space whenever possible ; advert conferences ; conducting demo testing at customer ’ location ; and read specialist lit . We then collect and incorporate the entropy gather on our own knowledge platform . "
presently , the company is setting up a ‘ Biobest Academy ’ - due to be launched in the third quarter of 2020 . " This Academy will enable our squad to take training grade , enter in webinars via the Internet and will also offer continuing Education Department and breeding in the classroom . Another Academy goal is to provide information more broadly , ultimately to grower who will also be able to garner corroboration . We want to increase customer expertness to obtain even gravid resolution . We think it is authoritative they are not 100 % pendant on our advisors but are able to assess and understand the advice they receive . ”
The cornerstones of Biobest ’s achiever seem to be paying off . The bulk of our customers are super truehearted . “ dependability influence , ” concludes Martin . “ The lion ’s share of our customers have been follow our glide path for 10 , 20 or even 30 year . They recognise it is best for their harvest to trust on a better half they can implicitly trust . We have also noticed that many customer who , despite our drive , decide to essay another approach soon make striking with us again . It only locomote to show that our customised advice and the trust that our approach instils conduce to telling result . ”
