In a series of portrait , penis of Royal FloraHolland are portrayed . Entrepreneurs , mind and innovators who enter into dialogue with each other and with the direction of Royal FloraHolland . About the issue they face up as a co - operative . Special people with their own ideas and a common pipe dream : a favourable future for the co - functional .
Rick Melenhorst ( 43 ) , of glasshouse Melenhorst participates in the FPC Alstroemeria . " For growers , it is important that the vendue company perform well . By enter in the FPC , I can tempt that . "
" About six months ago , the auction pop a buffer on fulfillment . Alstroemeria was the first product to be distributed in this direction . We were closely involved in this from the FPC . fulfilment ingest some time getting used to . Things run other than than before . But it is necessary . In this elbow room , we can serve our purchaser even better . Suppose a trader predict his client flowers will be delivered at ten o’clock in the dawn . It ’s great if we can meet that hope . If we deliver in prison term , we create trustfulness . And that in bend generates more requirement from traders . "
" After the start of the trial , a bargainer approach me . Things were not going well , he said . Trolleys were wrong put one across and too full . This caused price to the plants . I mentioned this during a meeting of our FPC . Together we then went to the auction . The managing director of the logistics team have our finding very seriously . And it was also informative for us as growers . We were give an example of readable product cards . We as FPC will then discuss this with our supporters . This is how we make fulfillment practicable for everyone . "
" For me as an FPC penis , the payload divisor is also an important spot of care . We were selling more and more ' aura ' . Forty branches of alstroemeria in a barrelful , for example , was paid honorable than sixty branches . And that while the grammage of the gang was the same . From the point of view of corporate social responsibility ( CSR ) , I find it strange that we aim to the auction with half - full trucks . I find it valuable to make arrangement about this with each other within the FPC . "
" When I was enquire to conjoin the FPC two long time ago , I did n’t have to believe about it for long . If I can give something , I ’m happy to do so . It is crucial for growers that the auction company perform well . And this way I can have influence . And I also get something out of it for myself . Namely : I am close to the market and the auction . In this style , I keep abreast of what is go on . digitalization , certification , and therefore also logistics . From the FPC Alstroemeria we are all working towards the same goal . Namely : to cover to build on our product group . I am gallant to contribute to that together with the other members . "
For more information : Royal FloraHollandwww.royalfloraholland.com
