When seen for the first meter , some varieties at once call an image to mind . According to the team of Selecta one , a fiery red verbena , creeping and spreading , return the breathless spectacle of orange - reddened lava slowly oozing along the land . So how can this image be fuse with the composition of music , which is integral to Selecta ’s existing verbena ranges ? The consequence is Mr. LavaLava – a charming guy wire with a retro mike , swaying amid a sea of orange - red heyday . record on to learn the story behind the marketing of this new variety . Selecta one ’s Mr. LavaLava : vibrant orangish - red flush and wide branchingA blood-red verbena that draws attentionMilena Bäurle , Communications Manager at Selecta one , explains what makes the Mr. LavaLava kind special . “ Our novel Verbena Mr. LavaLava is a sincerely unique miscellanea . With its exceptionally bright orangish - red flower colour , it appeal all eye . The colour is really unique and spectacular . Other violent Verbenas tend to have this dark red that goes down . Mr. LavaLava , however , has a completely new strong orangeness - Bolshevik . Therefore , we see a great opportunity in the market . It also win over with its earliness and all-encompassing branching . Its growth is flat and fawn , make it ideal for cut through areas and as a undercoat cover , but it also fits in hanging baskets . It can be combined in many ways and always stands out with its unique flower colour and strong signal effect . For the consumer , it has a continuous blossoming period of time without a summertime severance , which is a real highlight . ”Mr . LavaLava on stage at theSelecta 2021 Virtual Showroom . amount up with the marketing conceptBäurle says that new , unique varieties merit special marketing concepts . “ When we from the marketing section view this newfangled priming - cut across Verbena and its wondrous orange - cherry flowers , an image like a shot seem in our mind ’s eye : the breathing time - pickings spectacle of orangish - flushed lava easy exude along the priming coat . Then we considered what a suitable conception could expect like . flora are ordinarily place in a feminine way of life , given a womanly variety name and a womanly coming into court and image . We like the idea of associating this Verbena , like our live Verbena varieties , with a musical term or something along those lines , such as the Blues and Drums series . Combined with need a male brand name , this is how Mr. LavaLava was create . He is a likeable guy with a retro micro , swinge in the middle of a sea of orangish - red blossoms and tickle his audience . A unique , strong and authentic key visual for an sinful variety . ”Entering the market“We have introduced Mr. LavaLava to retailer and they are enthusiastic . As with our other selling conception and play up varieties , we are plan the full documentation program for point of sale packaging : from banners , posters to printed pots and label . With Mr. LavaLava , however , we are planning something very special : the erectable cardboard figures , so that Mr. LavaLava can also be show everywhere in the garden centre and shop . That will certainly make this variety a actual heart - catcher for the consumers . ”Adding on-line marketingBäurle says that they have take up to pass along Mr. LavaLava through all their communicating TV channel : to the press , their website , and their social media channels , such as Facebook , Instagram and LinkedIn . Also on Selecta ’s YouTube channel and their Virtual Tour 2021 , they have now made a heavy number of video available . “ We trust very much , of grade , that we will presently be capable to receive all our customers and partners back to trade funfair . Then , of line , we will be very well-chosen to give Mr. LavaLava last . ”Availability and future of Mr. LavaLava“The whole intro of the variety started this yr , Mr. LavaLava is thus a new presentation and will be in our range and catalog from next year , so season 2022 . However , we already have sufficient quantities useable and will now hold off happily for the development . As of now , Mr. LavaLava is plan as a standalone variety . “For more information : Selecta onewww.selecta-one.com
© FloralDaily.com/Elvira Oosterbaan
