A unexampled research study , " Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry , " has launched under the focal point of the Floral Marketing Fund ( FMF ) in partnership with researchers at Mississippi State University ( MSU ) and Texas State University ( TSU ) .
The main objectives of the study are to explore the scope of sustainable practice currently being incorporated into retail flowered businesses , understand perceived barrier , define current feedback and questions that retailers are field from consumer on sustainable practices , and rule chance for improved resource and education to satisfy any existing gaps .
Click here to take the study
The sight is undecided to retail professionals who turn within the flowered industriousness as floral designers ( someone who arranges refreshful cut , dry out , and silk flowers and verdure to make decorative display ) and/or individuals who own or manage a retail floral patronage . Take the quick 5 - 10 instant resume by May 18th . player in the study will be entered into a giveaway for the chance to win one of three $ 500.00 gift calling card . achiever of the giveaway will be arbitrarily pick out and notify upon culmination of the enquiry study in the summertime of 2024 .
The sustainable practice being explored in the study let in buy fair - trade local and organically grow bloom , recycle efflorescence waste and cardboard , using Energy Department - efficient visible light bulbs , flowered tank , and/or electric vehicles , and come down the use of plastic sleeves and flowered foam . This cogitation will offer meaningful insights to retail flowered providers on current practices , branding and merchandising of those practices , and understanding any barriers to future research and resources . The results will inform floral industry professionals on how they can adjust their business models to exchange both their sustainability and lucrativeness .
This new field takes a deep diving espouse the going of the initial study , " U.S. Consumer Perceptions & Willingness to pay up for Sustainable Environmental Practices in the Floral Industry , " which was focused on consumer insights with regard to sustainability in the floral manufacture . This secondary sketch will build on those effect and bring in the linear perspective of floral industry professional . The initial research was also facilitated by the FMF and industry leaders , BloomNet and Syndicate Sales show their ongoing consignment to supporting these vital programs .
For more information : Floral Marketing FundEmail:[email protected]floralmarketingfund.org
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