Mother ’s Day and Valentine ’s daylight are two of the most important effect of the twelvemonth for the efflorescence industry , accounting for a significant spike in bloom requirement . However , which one is the biggest ? To understand this , it is important to make out the distinct characteristics that furcate these occasions and their varying flower needs .
Here , we will discuss the differences between these two seasons , their implication to the flower industry , and how you’re able to prepare for the inevitable spike heel in demand .
Flower Sales RevenueAccording to reports by the Society of American Florists ( SAF ) , Valentine ’s Day ranked turn one in prime sales generating approximately $ 2.3 billion in gross , i.e. , 28 % of the flowered sales volume in 2022 . However , Mother ’s Clarence Shepard Day Jr. was not far behind , ranking fourth and accounting for an estimated 24 % of floral revenue that year .
Who Buys FlowersDespite a relatively lower sale volume in the US , Mother ’s Day is still view the Superbowl for Florists . It is a universally beloved holiday officially celebrated in over 90 countries on the second Sunday of May , which makes the consumer base much broader to cover multiple demographics .
While Valentine ’s Day will always be the sidereal day for lovers , it has become more inclusive in recent years . Many now apply this occasion to appreciate other forms of affection , let in non - romantic relationships between friends and class members .
Those most likely to buy fresh blossom on Valentine ’s Day let in :
Adults ages 18 – 34 ( 33 % )
Men ( 28 % )
matrimonial ( 26 % }
Children in a home ( 38 % )
Flower ChoicesThere is no question the reddish rose is the most popular flower pick on Valentine ’s Day , with an figure 250 million stems trade that mean solar day . Other popular flowers include cerise and pink variations of tulip , carnations , chrysanthemum , and ranunculus . The requirement for substitute color pick , such as yellow and white , has also increased as many run to head off blood-red florals in arrangements for non - romantic human relationship .
On Mother ’s twenty-four hours , prime alternative are much more wide-ranging . The most popular options admit roses , peonies , Cyclamen purpurascens , dahlias , begonias , poppies , gardenias , crocus , tulips , amaryllis , and even sunflowers . colour preference for this holiday are lighter , such as pinkish and chickenhearted . Still , more vibrant colour such as purple and burgundy are also popular .
train for the Holiday SpikeTime and meter again , the flower industry has seen the need for flowers skyrocket around these vacation , which can contribute to shortages as the holidays come nearer .
Preordering flowers and greenery can save you from a great deal of stress and anxiousness . florist shop should bug out preparing up to a calendar month in advance , unite with supplier booking edict as soon as possible . Any holdup can lead to problems such as modified efflorescence options . For both these busy holidays , it helps to think in terms of color palette and have some premade nosegay on showing to inspire client .
By preordering , you will have all the floral you need on hand and be able-bodied to deal the orders as they come in on both Mother ’s Day and Valentine ’s Day .
sentiment of Florists and Flower farmsMany in the flower industry agree that thorough cookery is the samara to get by the drastic inflow of blossom arranging order on Mother ’s Day and Valentine ’s Day .
Many florists prefer to link instantly with bloom farms , where they have the opportunity to grade a wider selection of flowers and even forte blooms , such as paint or tinted roses in vibrant colors such as blue . On both Mother ’s Day and Valentine ’s Day , florists agree they are always client looking for unique blooms for one - of - a - variety arrangements to mark either social occasion .
For more information : Fresh - group O - Fair+49 8131 9029 623 + 1 ( 786 ) 220 - 4836[email protected]www.fresh - o - fair.com
