Prim’rose is a part of the Delassus Group , a family - possess line with over 75 years of expertness . Specializing in citrus ( 2,000 ha , 50,000 piles ) , cerise tomatoes ( 650 ha , 80 000 t ) , grapevine ( 160 hour angle , 2200 tons ) , avocados ( 500 slews ) , and prime ( 50 hour angle , 60 million base ) .
locate just 60 kilometers south of Casablanca , Prim’Rose has been combat-ready in Morocco ’s horticultural industriousness for over 40 years . Specializing in cut flowers , the company has successfully expanded its reach to external market , thanks to its expertise and resilience , says Fatiha Charrat , Deputy Managing Director of Prim’rose :
" Today , Prim’rose boasts 50 hectares dedicated to spray carnations , export over 60 million stems yearly to key marketplace such as the United Kingdom , the Netherlands , and Poland . In addition , 5 hectare are allocated to other blossom variety for the local grocery through Fleuritel a high - end flower shop dealership , ensuring a steady supplying of bracing blossom within Morocco . "
Beyond its core spray carnation production , Prim’rose has expanded through the days into the extension of carnation and mini - carnation carving exclusively for its own production , Charrat explains . " This strategic approaching heighten flexibleness , allowing us to adjust colouring material , and varieties based on market demand , descale up when call for , and systematically control the highest quality cuttings and turn out flowers . We are also investing in bulb growing , with 10 hectare dedicated to amaryllis , a extremely essay - after efflorescence recognize for its elegance and longevity . "
" With 700 employees , Prim’rose supports the local economy , providing stable jobs and upholding the highest international monetary standard in floral production . Committed to honourable practices , we ensure fair pay , performance - based bonus , secure conveyance , and medical care for all worker . Our farms and packhouses meet SMETA , GlobalGap & GRASP certifications per year . Through the Sanady Foundation , we also support workers ' house with destitute after - school day tutoring . "
In addition to its societal impact and honorable stage business practices , Prim’rose is also commit to prioritizing sustainable flower growing with a reverse osmosis unit of measurement for efficient watering , say Charrat . " With 40 % hydroponic operations , Prim’rose minimizes drainage and recycle water . We expend biopesticides and natural predatory animal for disease control , variety waste for recycling , and thin plastic with composition board packaging . entrust to net - zero , we put in CO2 sequestration and solar energy , while bring forward our corporate social responsibility strategy . "
For more entropy : Mounia HassibPrim’roseEmail:[email protected]www.delassus.com
© FloralDaily.com/Nick Peters
