It die without saying that Valentine ’s Day is the most romantic day of the class – a time to show that peculiar someone just how much they entail to you . Most often , it comes down to a beautiful little moment on this one limited day , perfectly punctuate with a breathtaking bouquet of longsighted - stem rose wine .
And then it is done . Mission achieve – for the thousands of people behind the scene , as well , who have toiled for weeks to ensure this accurate moment goes without a hitch . People like the team of professional employee at Prime Fresh Handling and PrimeAir .
For them , however , the great instant all year is a 17 - day reaching of fourth dimension , from Jan. 20 to Feb. 7 . It ’s that small window during which they tap into their years of expertise to expertly handle the multitudinous logistical complexness in ravish millions of pounds of Valentine ’s Day flowers – from seed land to the florist , just in prison term for Feb. 14 .
develop demandValentine ’s Day is big business . There ’s no dubiousness about it . And the role these consecrated workers playact is essential to patronage the every - arise demand for fresh flowers . Valentine ’s twenty-four hour period sale for 2020 is bear to reach $ 27.4 billion in the U.S. alone – an addition of $ 6.7 billion dollars in sales from 2019 .
So how are the numbers stacking up for PrimeAir and Prime Fresh Handling ? byplay is on a uninterrupted up swinging . In fact , according to Regional Sales Director Jose Luis Suarez , one of the primary indicator is the volume of loading coming out Bogota – the rose capital of the world and primary supplier of the U.S. Valentine ’s Day market . In term of tonnage , he say the Prime squad fully expect to see an increase of 15 pct into Miami .
“ On any throw week , we operate about six cargo flights per week , but in gild to meet the heightened demand , we ’ve importantly boosted capacity leading up to Valentine ’s 24-hour interval . Over this bill 17 - Clarence Day period , we ’ve been carry literally triple the volume we ordinarily handle , with about 48 total flight , ” he added .
That amounts to three B747s flights per solar day carry 100,000 kilos of crated blossom per flight – the equivalent of more than 100 tons !
“ And that ’s just what we ’re handling . Considering that multiple other handlers and carriers are also frame in special capacity to handle the requirement over this same time period , ” Suarez total , “ that ’s a lot of rose petals ! "
ejection out of Quito are equally impressive . According to the Expoflores , the National Association of Producers and Exporters of Flowers of Ecuador , line consignment of flowers during this same menstruation , Jan. 20 – Feb. 8 , were also projected to be up twelvemonth - over - year , by 6 pct to the U.S. ; 9 pct to Europe and Russia ; and 20 percent to “ other ” locations .
On the horizonFlowers from Ecuador mainly go to ply Europe requirement , with PrimeAir operating two superfluous flights to Amsterdam for the Valentine ’s menstruum and four additional flight in progression of International Women ’s Day , coming up in March .
The peak period for Women ’s Day is Feb. 16 - 28 . After that , shipper get a break until Mother ’s Day , May 12 , which means everyone in the industry will be super meddling again the last workweek of April through May 4 .
Well in surplus of 20 million flush from Colombia and Ecuador are plan be cut , gathered , and send during the 2020 Valentine ’s Day / Women ’s Day season .
For more information : Prime Group[email protected]primegroup.aero
