The horticultural sector is currently on the move . New method acting and techniques make professional growing possible all over the world . But also new participant look , expressing their involvement in gardening . These investors see big chance in the yield of healthy food product , but often enter the market without any experience . Established horticultural player should help them , according to vegetable breeder Rijk Zwaan .
by Jacco Strating
gardening is spicy . Health and sustainability are currently attracting a lot of tending around the globe . The horticultural sphere can really powerfully differentiate itself with regards to these two theme . By uprise their crop in a creditworthy way , with due regard for People and Planet and a strong focus on quality and taste , raiser have struck gold . The demand for sustainable , healthy and also tasty vegetables proceed to increase . This is surely the case when these vegetable are maturate ‘ local for local ’ , because consumers nowadays attach more grandness to product from their own country or region .
Financially attractive industryThe aureate future tense for horticultural product has attracted the attention of investors from outside the horticultural sector . A grow number of newbie make their entrance in horticulture , because they see opportunities in the nigh hereafter or in the foresighted term . Dutch vegetable stock breeder Rijk Zwaan thinks it is a positive development that investors are hug horticulture . Both when it derive to investments in technical companies and in production troupe . New investors can contribute to the further professionalisation of the global horticultural industry . According to Rijk Zwaan ’s Jan Willem Cirkel , it is important however that these investing companies are assisted in finding their manner around the horticultural sector . Cirkel has been working as Account Manager Horticultural Projects at Rijk Zwaan for two year now . In this role he is the first striking for newcomers in horticulture . ‘ peculiarly in come forth markets there ’s need for tasty vegetables which are make sustainably and ‘ local for local ’ . Because of the significant requirement , the horticultural industry is involve a financially attractive industry for many investors . However , they often do not have any experience in gardening and face for partners which have the noesis to produce and translate the market place ’ , says Cirkel .
Rijk Zwaan can and want to assist these parties . ‘ We aid by offering actual cognition of local securities industry and high tech growing , by take a wide range of diverseness usable , but also by using our web and connect different company . We powerfully consider in cooperation with partner throughout the chain , that is one of the pillars within our company . In addition , we like to share our noesis and electronic internet for jointly construct professional production locations around the world . ’
Sustainable cultivation systemsJan - Willem Cirkel assist many investors in the past few years in getting connected to horticulture . ‘ We helped among others company from Russia , China , Uzbekistan , Kazakhstan and the Middle East . We ’ve convey crop and marketing specialists all over the world . They can advise companies about market opportunities and production possibility . Next to that we are well present to all the illustrious supplier of high technical school nursery and product systems . In a challenging climate for representative , the production of lettuce or tomatoes can be successful in a semi - unsympathetic greenhouse . We ourselves offer a wide kitchen stove of vegetable crop varieties which are suitable for different output methods . ’
Hydroponics , cultivation on water system , is one of the growing method which Rijk Zwaan wants to bring to the tending of investors . Hydroponics can be enforce under various circumstances and climate . ‘ finish on water is an efficient , responsible way of producing leafy vegetables without ( or hardly ) using pesticides . This enables the secure product of food crop all over the world . This is why we excite the consumption of this kind of sustainable culture system , ’ says Cirkel , ‘ and we recrudesce high - end varieties which are tune up to be cultivated on tank farming . ’ By informing investors about call development like this , Rijk Zwaan hopes they are more capable to make the right investing determination . ‘ It ’s in their own interest , the interestingness of the horticultural sector and the interest of consumers all over the world that their money is spent in the good potential way . ’
Rijk Zwaan therefore strongly appeals to company in the professional horticultural sphere to help oneself the further outgrowth of newcomers in horticulture and to get engaged in a healthy future . ‘ By sharing cognition we can improve and keep introduce together . As a corporate sector we possess the necessary knowledge and experience to help oneself these investors to pose up a successful company . This not only do good the horticultural sector , but also , and more significantly , the closing user . ’
Other instance of investing in horticultureApart from the investments in which Rijk Zwaan played a supporting role , there are several other examples of endow in professional horticulture . Like Stoffels Tomaten , one of Belgium ’s biggest independent producers and dealer of tomato plant . The ship’s company grows , packages and trades all types of strength tomato . Stoffels Tomaten presently has more than 200 employees , together generating a turnover of 30 million euro with sales in 15 , principally European , countries . so as to realise further outside growth and professionalization , the companionship look into various option in the past years . The company was interested to ascertain a better half for a long - terminal figure committal . A partner who could make the investiture possible as well had the necessary M&A cognition Stoffels require to become a histrion in the process of European consolidation . The fellowship decided to choose for a partnership with two Antwerp investment funds companies . Invale teamed up with BNP Paribas Fortis Private Equity . A twelvemonth ago they collectively became a nonage shareholder in the company . ( See alsohttps://www.freshplaza.com/article/2187872/belgian-tomato-producer-stoffels-to-expand-with-private-equity-funding/ ) .
Then there is also the example of Van Herk Investments from Rotterdam . The investor in real estate and life sciences is presently move into the agricultural sphere . Last yr it was announced that Van Herk will participate in Brightlands Agrifood Ventures , keep up by a legal age interest in Ceradis . Ceradis is a whirl - off of Wageningen University & Research , which develop and produces environmentally well-disposed crop shelter products for bell peppers and tomatoes in greenhouse gardening .
Other investment funds funds also took a substantial sake in technological supplier PB Techniek , glasshouse ceiling system producer BOAL Group and Codema , supplier of custom - made horticulture answer . Koen Brabander , owner of PB Techniek , indicated earlier that he expects more investor to approach horticultural companies . ‘ Greenhouse horticulture is controlled by a diminished number of relatively small companies , while there ’s a lot of room for further growth ’ , he told Hortidaily .
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