"Growers and marketers are reacting very positively to the coloring of the variety"

" Selecta has a new narrative to secernate . It ’s about a lovable , crazy cockatoo with a bright personality and fancy , unique plumage . Its color perfectly touch the newfangled Fancy Francy Calibrachoa with its glorious flowers and interesting regalia of colors . Quite plainly , it is a democratic material body and the idealistic brand ambassador for Selecta ’s new Calibrachoa " , explains Milena Bäurle , Selecta one ’s Communications Manager .

Fancy Francy was introduced at the FlowerTrials and was also their entry to the 2022 FleuroStar Award . So far , the reactions are very convinced . “ We are at the beginning of the sale . cultivator and seller are reacting very positively to the color of the variety . We adopt that the gross sales figures will rise very positively ” , she articulate .

Fancy Francy ®

Grower benefitsSo why should a agriculturist choose for Fancy Francy ? Bäurle : " It boasts early , pretty efflorescence , is well branched , repellent to powdery mildew and does not necessitate much support from increase regulators . What reach it special , however , is the play of gloss : from the yellow centre of the efflorescence , the multicolored flower edges change colors from intense pinko to illuminate pink and white as temperature arise " . It is unspoilt to produce and it is idealistic in combination with Selecta ’s Calibrachoa MiniFamous Uno and Rave assortment . "

Consumer benefitsOn top of the semblance , the consumers can also revel the flowers of the plant the whole summer . " Fancy Francy channel the feeling of summertime – the spirit of lightness , exemption and relaxation . It is a colorful charmer for the whole summer . consumer can revel this summer feeling at menage and change state their gardens , patio and balconies into genuine places of relaxation . "

Fancy Francy at the FlowerTrials 2022

Marketing ConceptAs with more motley , Selecta works with selling concepts and has become strong in marketing it . With Fancy Francy , they decided to work with a cockatoo as ' brand name ambassador ' and the shibboleth used is ' Fancy up your animation ' .

Clickherefor more information on Fancy Francy , clickherefor the aviator and clickherefor more Interesting story from Selecta one , publish in their one cartridge holder :

For more info : Selecta OneMilena Bäurle , Communications Manager.www.selecta-one.com