GreenItaly , the recently AIPH - okay external horticultural trade exhibition , formally launch its 2025 edition at the Italian Embassy in London this workweek , spotlighting Italy ’s ornamental horticultural excellency and strengthening ties with the UK ’s professional plant life sector .
The event , host by the Italian Embassy and the Italian Trade Agency , have a control board discourse titled The Changing Landscape of Horticulture . Moderated by AIPH Secretary General Tim Briercliffe , the session take together key voices from Italy and the UK : Cristina Morbi ( Maetherea ) , Antonella Melone ( AIAPP – Italian Association of Landscape Architecture ) , Emanuela Rosa - Clot ( Gardenia ) , Andrea Minghi ( Giorgio Tesi Group ) , and Henry Williams ( YouGarden ) .
( Left to right ) Speaker : Henry Williams , Cristina Morbi , Antonella Melone , Tim Briercliffe , Emanuela Rosa - Clot , and Andrea Minghi .
With the RHS Chelsea Flower Show taking place the same week , the GreenItaly launch benefited from a second when plants and horticultural culture were already in the spotlight . While Chelsea celebrates designing and consumer inspiration , GreenItaly looks ahead , towards production , supply , and the climate - driven challenges shaping the international horticultural craft .
" The works and practices we utilise today may not suit the landscape painting of tomorrow , " said Briercliffe . " GreenItaly create distance for spherical exchange at a clip when our sphere call for to adapt promptly and together . "
verbalizer explore the increasing demand for climate - resilient plants , the function of non - aboriginal species in support biodiversity , and the importance of plant supplying chain that answer to environmental modification and budge market expectations .
GreenItaly 2025 will take stead in Parma from 15–17 October , showcasing Italy ’s strengths in plant life production , urban greening , and sustainable rise technologies . The fair will boast more than 200 exhibitors and a targeted B2B programme receive over 150 outside emptor . It is organised by Fiere di Parma with support from the Italian Trade Agency . Brand Manager Gloria Oppici described the fair as " a weapons platform where landscape painting becomes a tool for environmental response and creative exchange . "
concerned participants are take in to join GreenItaly ’s Buyers ' Programme , organised in cooperation with ITA – Italian Trade Agency , which can help you save time and will entirely focus on your business experience , thanks to reserved benefits and especial activities . program forms are availablehere .
For more information : AIPHwww.aiph.org
GreenItalyhttps://green-italy.eu/
