" In universal , the sales season for wintertime - hardy heather plants , namely the Calluna vulgaris brand Gardengirls , developed in 2020 dependable than in the premature year , " says Rudolf Sterkel Sales and Marketing Manager of the Gardengirls marque when reviewing Germany ’s 2020 heather ( genus Calluna ) time of year . " Due to the Corona pandemic , the great unwashed travelled less and spent weekend and holidays at home , in the garden or on balconies and bench . Home improvement and garden beautification projects started . The trend uphold in autumn although not as strong as in saltation or in summer . "
Strong start in AugustAccording to Sterkel , the heather time of year started in August very strong with the early Summer product line . " Many growers did not give rise their autumn flowering perennial , pantywaist and other crops due to the unsettled conditions when Corona first started . Garden centre and home melioration stores had to fill their shelves . genus Calluna came handy to dominate the late summer / early autumn cut-rate sale . "
After ' slow ' September , shipping resumed in OctoberThe first wafture of demand was satisfied , but the September sales were not as potent as desired . Fortunately , in October the shipping resumed . " Many growers lean to the traditional German burial ground planting commence later , in October , rather than earlier . The temperature in fall were rising . The drought of the last two years makes it unmanageable to keep the character of the plants in cemetery beautiful until the important All Saints Day holiday , so the people decorate the graves afterwards resulting in a spike of demand . "
’ Franca ’ , ’ Irma ’ and ’ Lioba ’
Late sales reflect in breedingThe breeding employment of the four Gardengirls breeders reflect this trend to late sales . The society released many newfangled varieties with brilliant cherry bud like ’ Franca ’ , ’ Irma ’ and ’ Lioba ’ . " The pictorial matter from the Calluna sales sphere in a garden centre in Southern Germany near the source of the Danube River record the stunning lineament of the late varieties . The Sunset - Girls , the form with colourful foliation , are striking this yr and will keep their colouring material until spring . The Rasta Girls with the tracking stems gain more market parcel . "
delineation on the left : Zilly . Two pic on the rightfield : sundown triad
requirement surpasses supplyLast twelvemonth , growers had to toss away their production due to downcast need by the consumer . This year , the shelf in the garden food market become rather empty and not the entire demand can be meet , he explains . " This hopefully head to an increase production of tardy varieties and fixed orders for better preparation by the Calluna agriculturist . monetary value and the German Flower Auction in Herongen are high than normal helping the producers to keep their operation financially vocalise . "
For more information : Gardengirls Heidezüchtung GmbHRudolf M. Sterkel , Sales- and Marketing ManagerEmail:[email protected]www.gardengirls.deFacebook : callunagardengirlsInstagram : gardengirls_knospenheide
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