The big hectic created by COVID-19 in the gardening manufacture seems to be over . thing have stabilise , but the situation is far from normal . For many company that used to visit their international existing and potential clients several times a year in - person , this type of touch has occur down to zero . This also goes for German substratum provider Hawita , who used to be abroad every calendar month . However , the locomotion restrictions are not recoup them from spreading their wings internationally . " After months of assisting our clients during the feverish fourth dimension , it is now time to pick up our international growth where we left off and nowadays the way to attain raw client is on-line . " This is explained by Miguel Vázquez Fernández and Eike Søren Ennenbach , both Export Sales Managers at the company . " By our new and simplified website , lineal contact argumentation and samples offerings , we attempt to add up as close to in - person inter-group communication as potential . "
Their flora in Akniste , Latvia has been producing their ' HAWITA ' Baltic substrates since 1996 .
increase exportsHawita Group is a German family troupe that is known for its peat moss , but also produce substrates , planter pots and Easypot for both the avocation gardeners as well as to professional horticulturalists . With 100 age of experience , they have grown to a companionship with more than 400 employee at present , eight production site and more than 4,500 hour angle of moor area in Germany and Baltic States - most of their peat used for exportation is farm in Latvia . They are operate globally for many years , but over the last 5 years , they see the petition from abroad company rising . And they are eager to grow even further internationally . " Over the last 5 years , we have seen the demands from countries abroad climb sharply and particularly over the last 3 to 4 year out of China . We have the mental ability to grow , so we thought why not ? "
The Vechta facility in Germany produces primarily the ' HAWITA ' Flor soils and they can proudly say that it has been doing so already since 1926 .
Challenge COVID-19However , COVID-19 has made international enlargement quite a challenge . " In the midst of the pandemic , the situation was hectic and uncertain for our current clients . Therefore , we did our farthermost good to assist them in any way we could resulting in having to press our expansion programme into the ground . luckily , in the closing our business find fault up quite quickly ; vegetable growers uphold yield and from our hobby garden side , we assure more orders coming in as more citizenry take off gardening while they were at home . "
Their professional ' Fruhstorfer Soils ' are produced here , just outside the Hessian district town of Lauterbach , Germany . The adroitness was built in 1920 and is , therefore , capable to look back on a recollective tradition and a great deal of experience .
Dealing with the lack of in - personal contact / eventsAs the situation more or less stabilized in the last months , Hawita ’s global expansion plans could be picked up again . However , with the travel restrictions and no exhibition , gain Modern clients has become a more challenging job . " We can not meet hoi polloi in person and show them our products physically . " Therefore , they decided to do everything in their ambit to make it as easy as possible for their possible new clients to see and feel their products . " We designed a completely new and simplified site that enables likely clients to quickly see what we are doing and search for the intersection they need . When they find a mathematical product they would care to dictate , they can ask for a sample first so that they can experience it hold out , just like we would do when we would gossip them at their location or encounter them at the exhibition .
Miguel Vázquez Fernández , Eike Ennenbach , and Maximilian Medgar Wiley Evers
moreover , we are with three people - the two of us are manage with the exportation sales around the public and our confrere Maximilian Evers is creditworthy for the back office- which means unretentive and direct lines . And in the past tense , we ’ve noticed that these short lines are really prize . "
At their site in Emstek , Germany , they have been develop and producing the entire plastic ware kitchen range of the HAWITA Group since the former nineties .
time to come expectationsWith their newfangled website ' in the atmosphere ' , Hawita is quick to lucubrate their global presence . " For the meter being and with the current travel restrictions in place , we go for to assist all Modern customers in this online elbow room as well with our samples . "
They have been bring out their quick - to - practice fleece tummy in Künzelsau , Germany , under the label ' Easypot ' as multiplication system for ornamental , woody and herbaceous recurrent works since 1995.For more entropy : Hawita GroupMiguel Vázquez FernándezEmail:[email protect ]
Eike EnnenbachEmail:[email protected]www.hawita - group.com
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