Everde Growers has announced several central change in its sales direction squad . The restructure comes well-nigh four months after the strategical attainment of La Verne Nursery .
Meredith McLeod was promoted to Vice President of Sales , Independent , and Landscape , in which he will oversee internal landscape painting and independent garden center customer sales channels . McLeod began his vocation with TreeTown USA in 2007 , and over the past 15 year , has been instrumental in the development of the sales agreement team and many of the inventory and planning processes that Everde Growers use today . He has exploit in virtually every facet of the sales section , first solidify business in the Texas region with National Accounts and most recently as Sales Director of the South Central region . McLeod participate in the inaugural class of the Texas Nursery & Landscape Association Leadership Bootcamp in 2021 , where he further developed his singular leadership panache .
In conjunction with McLeod ’s promotion , Andy Bristow was hired on October 1 as Director of Sales , South Central region . Bristow worked for Bonnie Plants for over 27 twelvemonth , beginning his life history in 1995 as a Regional Sales Representative , working his mode up to National Sales Manager , and most late serving as their Regional Operations Manager . He brings heavy experience in both sales and operations to the Everde Growers team . An Alabama native , Bristow attended Auburn University and currently lives outside of Dallas , Texas .
Rick Stiles , Director of Landscape Sales , Southwest part , retired as of October 1 after a 33 - year career with Everde Growers and formerly Village Nurseries . stile began his career in 1989 in the sales section at Village Nurseries ’ Puente localisation in Brea , California . stile rose to be one of the leading experts in the California nursery and landscape industry and was a trusted germ of selective information for his squad , client , married person , and challenger . stile played an intact role during the acquisition of Village Nurseries by TreeTown USA in 2017 , growing business during the company ’s rebrand to Everde Growers while maintain core local patronage .
Lorena Garcia was assigned as National Program Coordinator . Garcia , antecedently a Program Manager for La Verne Nursery , will be responsible for for develop and documenting best drill and protocol for all aspects of quality national program . Her first area of direction will be Everde Growers ’ edibles programme , after which she will focus on holiday programs and the society ’s proprietary mark , such as Patio Tropics and Boldscape . Garcia ’s function will array effort across the company and further military position Everde Growers as a loss leader in the edible category , including citrus , fruit trees , and small fruit .
The Northwest and Southwest self-governing garden centre sales agreement region were combined under the leaders of Pat Hughes . Hughes is an experienced sale leader with over 30 year of experience in his career lick for Hines Growers , ColorSpot , and Everde Growers . He is well - verse in the independent garden center business concern and an expert drug user of Everde Growers ’ sales package systems . Hughes is base in Northwest Oregon .
Rachal Franek was assign the function of National Inside Sales Manager , in which she will oversee the entire Inside Sales team across the country . Franek previously managed the Inside Sales team in the South Central area . She start out her career 28 years ago as a customer service instance for Hines Nurseries , moved up to Customer Service Manager , and worked in the distribution department before link TreeTown USA as an Inside Sales Representative in 2006 .
“ As we continue to grow as a company , placing equal focus on each of our geographic and customer channels is increasingly significant , ” states David Kirby , Executive Vice President of Everde Growers . “ With Meredith McLeod at the helm and key players in the right positioning , we will strengthen area where we have the potential for continued ontogeny . ”
For more information : Everde Growerseverde.com
