Anyone who is even a slight familiar with the FloraHolland Rijnsburg auction site has likely already ensure them lined up in rows : the silvern truck of Heemskerk Flowers . In this Trade lecture article of Dekker Chrysanthemum , this company is highlighted .
Every daylight , they supply more than 4000 affiliated florist shop . Not one European country is hop , and has been for over 60 years now . The flowers of the Rijnsburg - based fellowship can even be find far beyond Europe , with partner company EZ flowers who took over this task from Heemskerk Flowers last twelvemonth .
The road to successLike many other bloom traders established in Rijnsburg , Heemskerk Flowers once started with several unmediated bloom line . The flowers were bought fresh at the auction sale , after which they were packed and send for transport to our neighboring countries . The florist were shoot the breeze with Heemskerk ’s own hand truck , and the flush were propose to the florist on the blot . bit by bit , the demand arose at Heemskerk Flowers for more choice to assist the client , and so the caller soon introduce a cut-rate sale method acting that had never been seen before : a webshop with Cartesian product mental image . At once , the connected florist could choose from a much more extensive range and from several possible obstetrical delivery time . For example , the reach of Heemskerk Flowers became a lot large .
A high standardThe fact that Heemskerk Flowers was the first to use a webshop with production images pronounce a lot about the culture that prevail within the ship’s company . cacoethes , professionalism , and continuous invention are therefore of slap-up importance . Dennis Kromhout evidence Dekker with superbia how he has been institutionalise to this beautiful phratry business since he was 19 years old . He protrude out as a electrical distributor and emptor , but Dennis is now responsible for the Dutch , Belgium , and German sales agreement squad . Full of passion , Dennis tells us about his personal goal with Heemskerk Flowers : always propose the profligate , dear and highest religious service to every florist in Europe . And he succeed .
One - stop shopThe fact that swiftness is important to Heemskerk Flowers is manifest from the webshop , where some customers can even order until seven o’clock in the evening , only to have it redeem at their own store by six o’clock the next morning . That Heemskerk want to be the beneficial is apparent from the continuous innovation that takes berth within the company . For example , they are the first party in the sphere to use Google trash to simplify parliamentary procedure picking and make it even more efficient than it already is . It becomes clear when Dennis tells us about the tutelage for the client that the florist can also assume the highest level of servicing . In this way , every florist gets his own point of inter-group communication within Heemskerk Flowers , where personal tangency is the average . The attached florist are regularly border on by their news report managers , and questions are answer with the farthermost care . If you look at the internet site , you will soon find out that the flower store will not be short of anything either . Almost all imaginable flowers , works , and accessories can be found there , which truly make the digital market place of Heemskerk Flowers a one - stop - store .
A wide range of Dekker varietiesWhen we surge in on the chrysanthemum as a product group within the webshop , we also see an offer of unprecedented sizing . More than 160 dissimilar type of chrysanthemum can be come up on the Heemskerk Flowers webshop , many of which were once develop at Dekker Chrysanten . Disbud , Spray , Santini , and Madiba : the more than 4000 affiliated florist shop are not short of anything . If we ask Dennis about the figure , it turns out that Heemskerk Flowers trades 7.5 million chrysanthemum stem in mono bunches alone , not even considering the chrysanthemums used in the pre - made bouquets . Most of the chrysanthemums sold by Heemskerk Flowers finally find out their way to England , France , Germany , Ireland , and the Netherlands . specially in the Netherlands , Dennis sees a positive change in consumer ' attitude towards the chrysanthemum . The disbudded chrysanthemum such as Topspin , Aljonka , Momoko , and Capriool are particularly democratic among Dutch florists because of their high ornamental value .
A beautiful portraitLooking at the other segment within the chrysanthemum as a product group , we also see many Santinis that come in from Dekker Chrysanten . All colors and blossom pattern together form a beautiful portrayal on the webshop . The Santini block is an authoritative mathematical product group for Heemskerk Flowers . With the bunches being mob on water , and many staunch per bucketful , the Santini is , on the one hand , an interesting product from a toll point of view . On the other helping hand , the many colour and varieties also make the Santini the perfect product for a posy , with the majority of Santini ’s finding their way to the German florist . Our pink Santini , AAA Non - block is also regularly bought by German florist from the Heemskerk Flowers webshop . “ It ’s just a with child product , and it looks beautiful too , ” says Dennis himself .
